The Forbidden Fruit: How Do Companies Sell Hazardous Products?

Our top 5 (scientific) articles you need to read!

In Extras on March 29, 2011 at 12:30

For some more in-depth information about advetising, we can surely recommend the following articles!

Like the top 5 links we presented to you earlier, we have also come across five academic articles that are very interesting when wanting to know more about advertising, strategies, marketing and what we are doing for you here. These articles are very rich in information and depth, so let us give you a brief introduction for each to provide you with some context.

Although published in 1994, this is a great primer on the relationship between corporate responsibility and hazardous products. Elaine Draper does a great job highlighting both perspectives.

Related to this topic, but from a different perspective, this is a wonderful on “commercial speech” from a law perspective. Vladek et al. have highly interesting thoughts on how the American First Amendment and its implications for free speech clash with the nature of advertising for hazardous products, such as tobacco, alcohol and high fat foods.

As mentioned by Vladek et al., high fat foods are very prominent in modern food culture. The issue is even more intensified when we look at young people where these products are more visible and popular than ever before. Story & French give highly valuable insights into how these foods are marketed towards children and adolescents.

Staying with the highly explosive topic of targeting young consumers, we suggest two related articles  that span over 20 years of research on the exposure to advertising and the consumption of alcohol. In 1983, Atkin et al. published (in the Journal of Drug [sic] Education) a study on the effects of alcohol advertising on alcohol abuse among the youth. 23 years later, Sneyder et al. address the same topic. See for yourself what has changed in this time and if you think government policies around the world are going the right way given the results of both studies!

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